Kweichow Moutai (Year of the Sheep Commemorative Edition)

The Year of the Sheep Moutai is a zodiac commemorative edition launched by Kweichow Moutai Co., Ltd., belonging to the high-end series of Moutai liquors. As China’s national liquor, Moutai is renowned for its unique brewing techniques and profound cultural heritage. The zodiac series began in 2014, releasing one edition each year themed around the Chinese zodiac. The Year of the Sheep Moutai, launched in 2015 during the lunar Year of the Sheep, is one of the most distinctive in the series and has attracted wide attention from collectors and consumers alike.

This edition maintains Moutai’s high-quality production standards, using locally sourced premium red sorghum, wheat, and the pure waters of the “Meijiu River” in Chishui. The liquor is crafted with scientifically refined traditional methods, without any added flavoring or aromatic substances, and is carefully blended after years of cellar aging.

The packaging design incorporates elements of the Year of the Sheep. The bottle features a “Royal Yellow” ceramic glaze, with a gold-plated threaded screw cap embossed with the Chinese character for “Sheep” in seal script on the top. The front label includes a five-star mark in the upper left and a red clay seal representing the Year of the Sheep (Yiwei year) in the lower right. The back label is embossed with “Three Sheep Bring Prosperity” by Liu Dawei, Chairman of the China Artists Association, depicting three strong, dignified, and harmonious sheep symbolizing vitality, auspiciousness, and abundance. Some bottles also feature limited edition numbering, enhancing their collectible value.

The Year of the Sheep Moutai not only celebrates the traditional Chinese zodiac but also integrates Chinese painting, Five Elements philosophy, and liquor culture, allowing consumers to engage deeply with the brand’s cultural heritage. Due to its limited production and the high prestige of the Moutai brand, the Year of the Sheep Moutai remains a highly sought-after collectible with significant cultural and market value.